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Join the Denim Day Movement April 27

Denim Day Ladies

Join the Denim Day Movement

You can help sexual assault survivors in our community by joining the Denim Day movement.

Arrange with your workplace for employees to wear jeans to work on Wednesday, April 27, 2016. Ask each coworker to make a donation to the “Denim for Dollars” drive in return for wearing jeans with a purpose.    

How To Participate

  • Show your support by registering your workplace action at
  • Wear jeans to work on Wednesday, April 27
  • Donate funds raised at your workplace on this day to LACASA Center
  • Share photos of you and your coworkers on our Facebook page!

Make your donation here or mail it to: LACASA, 2895 W. Grand River Ave., Howell, MI 48843

History of Denim Day — ROME, ITALY, 1997

denim - dayMORNING
An 18-year-old girl is picked up by her 45-year-old instructor for her very first driving lesson.
An hour later, raped and abandoned by him in an alley, she has to make her way back home. Undeterred, she reports the incident and the case is prosecuted. The driving instructor is convicted of rape and sentenced to jail.
The perpetrator appeals the sentence. The case makes it all the way to the Italian Supreme Court, where the case against the driving instructor is overturned and the perpetrator is released.
In a statement released by the Head Judge, he argued, “Because the victim wore very, very tight jeans, she had to help him remove them…and by removing the jeans…it was no longer rape but consensual sex.”
denim day original colorsEnraged by the verdict, the women in the Italian Parliament launched into immediate action and protested by wearing jeans on the steps of the Italian Parliament building.
The call to action motivated and emboldened the California Senate and Assembly to do the same—and a movement was born.
This year, LACASA invites community members, elected officials, businesses, and students to make a social statement with their fashion statement—and wear jeans on April 27 as a visible protest against myths that surround sexual assault.


LACASA Staff Insight

Why Children Don’t Tell: Sandusky case sheds light on complexities of child sexual abuse

EDITOR’S NOTE: This article is updated regularly in the footnote section, which provides links to ongoing news about the Penn State Scandal and its aftermath. By Robin L. O’Grady with Nicole Matthews-Creech The conviction of former Penn State assistant football coach Jerry Sandusky captured the nation’s attention and cast a spotlight on an endless question: […]